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Procter & Gamble (Clairol) << Return
CHALLENGE: Increasing the sales of the Clairol dye range in the United Kingdom, helping the users to decide on Clairol from house.

SOLUTION: A sophisticated online application that allows the user to introduce its own photography, to try on near a hundred different hairdos, and to simulate all the range of dye colors to find the one that looks best. All that combined with advice on how to obtain each hairdo, and on choosing the ideal product for each type of hair.

RESULT: More than 10,000 users have tried their new "look" with the Clairol products in only the first month of operation.
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